Brand
verbal
identity
Brand language has three tasks
express essence
and personality
of the brand
resonate
with the right
audience
make connect
with the environment
Without verbal communication, other brand expressions lose their strength and significance.
Words carry meaning. Words form our thoughts. Through words, the audiences remember brands and connect with them.
Subject
I may have different titles in different companies, but my goal always stays the same: to choose unaccidental words that would shape the brand, strengthen it, and play to its advantage. In 2016, I founded Slovo studio — a copywriting collective based in Kharkiv, Ukraine. As a lead copywriter at Slovo, I created brand names and strategic texts for more than a hundred companies, including Kharkiv Airport, Grace Tea, International House language school, and award-winning design studio Patoka. In 2021, I decided to stop expanding the studio and growing the team. Instead, I focused on crafting brand verbal identities. Now, I work on my own, but I reach out to professional editors and translators from time to time, and I’m always open to exciting collaborations.
Object
Name
Original brand name with a free trademark that fits the brand platform
1 500 $
Slogan
Brand mission, values, or USP expressed in a brief artistic form
500 $
Packaging
Texts that portray the brand’s story, image, and advantages in the right tone of voice.
from 1 000 $
Voice of brand
Aesthetics and communication rules with guidelines for all communication channels.
600-1 200 $
Key texts
Websites, presentations, and apps — main communication pieces only.
from $ 500
Predicate
Analyzing brief and debriefing
Looking around competitors' communication
Brainstorming and concept development
Presenting result
Giving two rounds of revisions
Colon
Some of my clients
(Parentheses)
If you have a team to do the work,
I can give you a consultation.
$ 100 (up to 120 minutes)
I can also act as a lecturer. Main areas of expertise — verbal identity, brand naming, and key messages. I have experience with lecturing at media schools Bagazh and Litosvita in Ukraine.
Exclamation mark
I only work with companies that have an approved positioning/brand platform.
